RCS and AI: The Perfect Combo for Smarter Business Communication

Business messaging with SMS has been around for a long time, and it has worked so far. But consumer needs are changing. People want personalization, interaction and, most of all, convenience.

This is where RCS APIs come in. RCS business messaging already allows you to send messages with high-quality media, interactive buttons, and real time chat experiences. So, what if we combine this with AI? We get the ultimate automated and intelligent business messaging model that makes your customers feel truly seen and heard. 

But how? Let’s explore. 

What is RCS messaging exactly, and why you should care about it?

Before making things complicated by combining it with AI, let’s get our understanding of RCS APIs down.

RCS means Rich Communication Services. It is the upgraded version of SMS, bringing business messaging into the modern era. RCS APIs allow you to send high-resolution images, videos, carousels, QR codes, and even interactive chat buttons using the same default messaging thread. So, unlike regular SMS messaging, RCS business messaging makes customer support conversation even more engaging and genuinely helpful.

With RCS messaging services, you can even send appointment reminders, product catalogues, payment links and more! But the best part is that RCS APIs connect directly to the consumer’s phone number. This means they don’t have to install and set up any third-party apps to hold or continue the conversation. Quiet the convenience, right?

In fact, research shows that interactive messages have higher open and conversion rates compared to other communication forms. And when paired with AI, the potential skyrockets.

Some standout RCS API features

Now that we are aware of RCS APIs’ surface level abilities, let’s dive deeper to get accustomed to its more intricate features.

1. Typing Bubbles

That’s right. With RCS business messaging services, customers aren’t left feeling like they are talking to a brick wall. The typing indicator makes them feel valued and they know exactly when they are getting a reply to their query.

2. Read Receipts

Customers receive an instant confirmation whether their message has been read, received or addressed. This particular feature of RCS messaging service provides unparalleled transparency and improves communication efficiency by 10x.

3. Group Chats

An amazing feature for customer support threads or even marketing campaigns, RCS business messaging allows you to have conversations with multiple people at the same time.

4. File Sharing

RCS APIs and messaging make it possible to share multimedia files and high-resolution images directly in a chat threat. No need for third party apps or separate downloading in order to access the data. 

5. Rich Cards

Rich cards is an RCS business messaging feature that allows you to create a batch of information on a single topic by combining media, texts, as well as suggestions. You can also add up to four interaction buttons. 

How RCS APIs combined with AI can transform business messaging

1. Top-Notch Personalization

RCS business messaging is not just advanced. It’s truly intelligent. Instead of “Thank you for visiting our website.” Imagine getting a text that says, “Hey! The sneakers you were eyeing are back in stock! Want us to hold a pair or you?” with a buy now button underneath, bringing the customer directly back to your website. 

All this is possible with the help of AI, which analyses the customers’ previous interactions using it’s algorithm and predicts what they might need, allowing you to be the best personal shopper ever.

2. Smarter Chatbots

AI-driven chatbots with RCS messaging can handle complex queries, provide instant responses, and even guide customers through multi-step processes all through the same default messaging app. 

This gives your customers the utmost convenience and urges them to come back for more due to the simplified customer support process.  From details to tracking links, RCS messaging does it all in a fast, efficient, and downright impressive manner. 

3. Sentiment Assessment

AI has evolved to the point that it can tell exactly what the customer on the other end is feeling and categorize it into positive, negative or neutral. If they seem frustrated or angry, the system may be able to escalate the issue to a human agent. 

This AI feature takes a lot of pressure off the human employees and handles customer support until human intervention is deemed absolutely necessary. It can be a game changer for larger businesses that have a high amount of digital text data and customer support requirements. 

4. Brand Verification

A key advantage of RCS messaging is brand verification. With the business names, logos and colour schemes displayed, building trust is made a lot easier. People are less likely to click on plain messages whose attributes align with spam messages.

With the brand verification personalization feature, customers connect the message to the brand in an instant, hence, increasing the open and conversion rate. 

To Wrap it Up

With RCS messaging services, businesses can:

• Send rich media messages without limitations
• Provide interactive elements like buttons
• Enable seamless two-way instant communication with customers
• Gain insights with read receipts and engagement tracking

The Future of Business Communication is Here

Attention is fleeting, and brands need to create meaningful, frictionless experiences that keep users captivated without forcing them to jump through hoops. With RCS business messaging, companies can bring entire customer journeys into a single conversation, eliminating the need for redirects, multiple apps, or one-way impersonal messages.

As adoption grows, businesses that embrace Rich Communication Services early will have a competitive advantage by offering this intuitive, and visually engaging communication. While approaching a RCS service provider for your business, look at the 3 important factors – RCS tech features, company’s experience and support as a company that’s lacking in even one of these key factors will directly impact your customer’s experience. Going with industry leaders like Devotel would be a safe option but make sure you do your research and find someone that aligns with your specific requirements.