Automate Customer Interactions with WhatsApp Business API: Benefits, and Use Cases

Owing to a billion-strong global user base, WhatsApp is a leading platform for personal communication, and enterprises are increasingly using it to connect with their customers.  Numbers say it all!  More than 175 million users contact a business through WhatsApp daily and about 40 million users leverage this platform to view products.  That explains why […]

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Why Businesses Are Switching to Online Voice Calling Apps for Customer Support

From Traditional Calls to Online Voice Calling APIs Customer support has come a long way. There was a time when people would stand in long queues or wait for hours just to speak to a representative. Now, with businesses going digital, customer service has transformed dramatically. Online voice call solutions, especially voice calling APIs, are […]

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Future Trends in Email Marketing: What Businesses Need to Know

In a constant stream of technological developments that shape our lives, email marketing stands tall as a pillar of effective business communication. As consumer preferences change over time, staying ahead of the curve is critical for any business that’s looking to engage their audience through email messages. Now boring, plain text emails are being ignored, […]

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SMS Alerts for Businesses: Key Benefits and Best Practices

Building long-lasting and strong relationships with clients is a must for every business. SMS alerts play an instrumental role in forging trust, enhancing communication, and ensuring timely updates, which eventually lead to stronger and more reliable business partnerships. Owing to the countless benefits, a message alert offers, enterprises across the world are already using it […]

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Facebook Messenger Bots and Beyond: The Future of Customer Interaction

Does anyone still remember the yellow pages? If you think back, you can see how much customer communication has transformed over the years from actual telegrams to the Telegram app. When you look at how increasingly businesses are seeking new ways to reach their customers, you find that new technologies or platforms keep coming up. One of […]

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RCS and AI: The Perfect Combo for Smarter Business Communication

Business messaging with SMS has been around for a long time, and it has worked so far. But consumer needs are changing. People want personalization, interaction and, most of all, convenience. This is where RCS APIs come in. RCS business messaging already allows you to send messages with high-quality media, interactive buttons, and real time […]

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